Implemented Workplace Technology in TESCO Company Essay

Implemented Workplace Technology in TESCO Company - Essay Example In order for the company to maintain and improve its performance particularly in dealing with increased product and service volume while at the same time controlling costs, it has embraced technological innovation that has had great impacts on the company. Recently, Tesco made a technological innovation known as Augmented Reality (AR) and QR codes that enables the consumers to use computer terminals to scan a product code. The technology allows the consumers to view the 3D images of over 40 products from the entertainment and electronics sections both online and in store thus enabling them to make a decision on whether to have the product delivered to their home or to buy in- store (Shayon 2011, p. 1). Tesco Direct Catalogue requires a marker and a browser plug-in; in order to view the images of the 3D product, the consumer position catalogues in front of their webcam. In addition, the technology can use a television set whereby the set can be expanded virtually to back views, front, and real front so that shoppers can watch film and also play with virtual games that are on sale in the supermarket (Shayon 2011, p. 1).RationaleIt is an undisputed fact that indeed competition has been very stiff among the retailers across the world; each retailer chain is struggling to stay afloat in the market. To achieve this, they look for ways that will boost their sales and minimize costs so as to eventually maximize profits. TESCO is no exception and it has made huge strides towards this end especially in regard to using technological innovation.... In addition, the technology can use a television set whereby the set can be expanded virtually to back views, front, and real front so that shoppers can watch film and also play with virtual games that are on sale in the supermarket (Shayon 2011, p. 1). Rationale It is an undisputed fact that indeed competition has been very stiff among the retailers across the world; each retailer chain is struggling to stay afloat in the market. To achieve this, they look for ways that will boost their sales and minimize costs so as to eventually maximize profits. TESCO is no exception and it has made huge strides towards this end especially in regard to using technological innovation. The main rationale behind the innovation was definitely to boost sales in the long run. Apart from that the technology intended to achieve other goals. First, it intended to integrate augmented reality into the consumers’ everyday shopping experiences. Secondly, the strategy was designed to minimize the use of the in- store space to stock number of returns and products since through the innovation, the consumers will already have information regarding what they want to purchase. Thirdly, it is a way of attracting more customers which will eventually translate to selling of more merchandise. According to Hristov and Reynolds (2010, p. 29), some products do not mean much to the consumers until they actually use them. They further argue that there is less likelihood for a consumer to buy a product that they have not actually used or seen, therefore, the consumers will be keen to anything that brings these products to life. At the moment, the retailer’s seven stores have augmented reality (AR) terminals in five