Rationality of the research

Tourism is one of the largest industries in UK, apart from generating employment both directly and indirectly to large number of people it is in addition a source of foreign exchanges for UK government.The net worth of tourism is or so 63.83 billion and it employs more than 1.5 million people about 7 percent of every(prenominal) employment in restaurants, travel agencies museums, and pubs.Apart from being one the largest, tourism has also become number one online segment. The number of travelers who use the internet for travel-related purposes have continue to increase daily. Latest data from Internet World Stats reveal that worlds internet users have reached approximately 1.17 billions with UK ranks 7th in the world with approximately 37.6 millions internet users.2Therefore, with the increase in the numbers of travelers that book online, tourism has continued to experience booming in sales.People now book rooms, buy tickets and make hotel qualification online. Recent announcemen t from British Hospitality Association revealed that the UK Economy benefited from tourism in 2004 to the tune of 81.5 billion.Thus web presence has now become an essential cipher in the growth of tourism industry, therefore the use of website to search for necessary information has been on the increased tremendously. Nevertheless, the design of website is a key issue for the tourisms government and it has become an indispensable tool in making revenue for many organizations.The information gathered from 2005 Market Report revealed the number of people engaging in electronic commerce in UK is increasing yearly.4