Volkswagen Must Change Strategy and Logo to Repair Its Damaged Brand E

Brands have been around for at least 5000 old age and to this day our societies have evolved a great deal in regards to this aspect. The dry land why brands have become of a greater importance in todays society is because of our increased want rather than expect (what we need to stay alive such as food and shelter) for a new and customised product thus moving from an economy of vision turnout to an economy of mass customisation. (Neumeier, Morgan & Edgar, 2006) Nevertheless, brands have become an important part of our lives, in many cases being a reflection of who we are or what we would same to become. In this essay, the Volkswagen brand will be analysed in terms of its victor and failure, as well as any potential changes, which could act adept towards it. In order to do this, a brief overview of the history and true organisation to this date will be looked into, accompanied by the understandings of Volkswagens communication campaigns, brand ( formulates), positions, and st rategies. Overview of the Volkswagen Organisation The historical German brand Volkswagen (VW) dates hold to the year 1904 when the idea of a Peoples Car was introductory-class honours degree mentioned. In 1925, Bel Barnyi submitted a life changing design of a potential Volkswagen design, which later became known as the Beetle. already having a great deal of success in the automobile industry, the number 1 real breakthrough of this idea came in 1934, when Adolf Hitler had adopted the idea of mass production and a Peoples Car, built for the carry-over of the wider population, which then became popular amongst the German people in the Third Reich. This sparked the first so-called brand equity, which encouraged the public to believe in the sentiment of a car for... ...ttp//www.toyota-global.com/company/history_of_toyota/. Accessed 07 January 2014.Volkswagen Logo History DasTank.com. 2014. ONLINE Available at http//www.dastank.com/Volkswagen-Logo-History.htm. Accessed 07 Januar y 2014.Corporate Identity Volkswagen. 2014. ONLINE Available at http//hansstol.totaldesign.nl/en/volkswagen.html. Accessed 07 January 2014.Volkswagen Logo - number and History of Volkswagen Logo. 2014. ONLINE Available at http//www.famouslogos.us/volkswagen-logo/. Accessed 07 January 2014.Interbrand - Best Global Brands 2013 . 2014. ONLINE Available at http//www.interbrand.com/de/best-global-brands/2013/Best-Global-Brands-2013.aspx. Accessed 08 January 2014.VideosThe Play Belt - The Fun Theory. - YouTube. 2014. ONLINE Available at http//www.youtube.com/watch?v=0AbQSE4ZKvk. Accessed 07 January 2014.