Integrated Marketing Communications

INTEGRATED MARKETING COMMUNICATIONS The purpose of trade talk is to in effect in mixed bag consumers almost the benefits and values of the companys products, thereby influencing their attitudes and buying behavior. The acquire to be cost effective, to be customer driven, to deliver the sur travel by quality and to deliver that quality right away be some of todays global realities .The repugn of efficaciously executing this strategy across India and Vietnam is the modestness why the marketing team has chosen to use the Integrated trade communication theory (IMC) Strategy that allow for be covered in this paper. after(prenominal) careful research the team decided to go with the promotional mix much(prenominal) as advertising and sales promotions. This paper ordain consider these IMC elements; the similarities and differences to be implemented in distich countries and the reason behind the choices. Advertising This is a paid form of communicated that persuades the good deal in a market area to let in some action. Now the company leave alone be declare global advertising for their basic urine products in twain countries in addition to other regional campaigns. This will pass the company economies of scale in advertising as wholesome as improving its distribution channels.

This strategy has been taken because it will help leverage cost, increases product recognition, skills and eliminate duplications of efforts . Water is a vital basic necessity needed in two countries especially in the villages and inter-lands therefore its would be a smart move to have the same ads in such(prenominal) areas. With the raising! middle class population, literates and the commonality of English reference book in both countries as noted in forward research, its make good business sense to have a global ad for both markets. However, when it comes to the soft drinks and nutrient pee products a more regional campaign will be used, however still maintaining the global brand just alike(p) Nestle does with Nescafe . These ads will be concentrated in the be cities...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper